Once again, ArmourLite Watch Company was proud to exhibit at the 2017 edition of the SHOT Show in Las Vegas from January 17-20. SHOT Show remains the world’s largest trade show for the shooting, hunting, and firearms industry. With over 65,000 attendees this year, we were pleased to connect with so many new and returning customers. Plus, our team was very happy to see so many members of the industry come by wearing their ArmourLite and Isobrite watches. Plus, we got to show off some really cool new models for 2017.